![]() The Zenith A384, alongside A385 and A386, were the first watches to feature the El Primero movement. In 1969 when the A384 was being designed, Zenith had to come up with a new case layout in order to be able to fit the el primero movement. The A384 Revival was originally released in 2019, however this year, they have gone back to a full retro look for the watch by releasing it with the exclusive bracelet that the original El Primero A384 made its appearance in. One of the pieces that stood out from this relase was the El Primero A384 Revival watch. We already looked at the Elite Classic range here. ![]() Its advanced design is credited with saving Zenith in the 1980s when the brand was struggling to recover from the effects of the quartz crisis - the industry upheaval caused by the move to quartz watches.Īfter its takeover by its namesake, the American electronics producer The Zenith Radio Corporation in 1971, the new management ordered the disposal of the tooling required to produce the El Primero - but, according to lore, employee Charles Vermot squirrelled away the equipment in the factory attic where it remained for a decade before being brought back into use when mechanical watchmaking underwent its renaissance.įrom 1988 until 2002, El Primero movements were supplied to Rolex which modified them for use in its Cosmograph Daytona model - orders that helped to keep Zenith alive prior to its purchase and reinvigoration by the LVMH group 20 years ago.Earlier this year, during LVMH watch week in Dubai, Zenith released a variety of watches for both ladies and gents. The El Primero is available in 23 versions (all based on the original).
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